Orlando Web Design Firm Orlando SEO: The Perfect Partnership
Getting a good website to showcase your business online can be an expensive prospect, a good website that is. You want to get everything right the first time around so you don't have to go back and pay someone to do repairs.
The mistake too many people make in the beginning though, is assuming that SEO is something that comes 'after' the web design work is done. That you get a website up then after that's all done you start in with an orlando local search marketing firm to promote it.
Nothing could be further from the truth. What you need to know first here is that there are two types of SEO. One is commonly referred to as 'off-site' SEO and this is efforts that are made off of the site. Things like article submissions that work to build links and better your page ranking and that don't involve your actual website.
Then there's what is known as 'on-site' SEO. This is best described as design and text writing techniques that work to improve your page ranking. Things like strategic keyword placement for instance and a variety of keywords to develop text writing around.
Now this doesn't mean that you have to 'load up' your website with reams and reams of keyword text either. After all you want to make it a pleasant site to visit where people don't have to spend a lot of time reading to understand what you're all about.
So one clever technique that SEO savvy website designers use is to use things like news features to build up keyword content. Features that people have to click to read, so it's not so 'blatant and in your face'.
Then something else worth knowing here is what 'doesn't' work to promote your site in the search engines. Photographs for instance might look great to you but they do nothing in terms of SEO because the search engines can't recognize photographs, the only recognized text.
So if your site ends up including a lot of photographs, including keywords in the captions is one clever way to sneak them in without having to add a bunch of text. Headlines are another great way to include in keywords when you're having your website designed.
The bottom line here, is that when you're talking to a website designer or an orlando seo company that you're considering doing the work for you, make sure that they have a firm understanding of on-site SEO. After all you can have all the latest features included in your site but it's ranked in the back of the search engines what good are they?
The mistake too many people make in the beginning though, is assuming that SEO is something that comes 'after' the web design work is done. That you get a website up then after that's all done you start in with an orlando local search marketing firm to promote it.
Nothing could be further from the truth. What you need to know first here is that there are two types of SEO. One is commonly referred to as 'off-site' SEO and this is efforts that are made off of the site. Things like article submissions that work to build links and better your page ranking and that don't involve your actual website.
Then there's what is known as 'on-site' SEO. This is best described as design and text writing techniques that work to improve your page ranking. Things like strategic keyword placement for instance and a variety of keywords to develop text writing around.
Now this doesn't mean that you have to 'load up' your website with reams and reams of keyword text either. After all you want to make it a pleasant site to visit where people don't have to spend a lot of time reading to understand what you're all about.
So one clever technique that SEO savvy website designers use is to use things like news features to build up keyword content. Features that people have to click to read, so it's not so 'blatant and in your face'.
Then something else worth knowing here is what 'doesn't' work to promote your site in the search engines. Photographs for instance might look great to you but they do nothing in terms of SEO because the search engines can't recognize photographs, the only recognized text.
So if your site ends up including a lot of photographs, including keywords in the captions is one clever way to sneak them in without having to add a bunch of text. Headlines are another great way to include in keywords when you're having your website designed.
The bottom line here, is that when you're talking to a website designer or an orlando seo company that you're considering doing the work for you, make sure that they have a firm understanding of on-site SEO. After all you can have all the latest features included in your site but it's ranked in the back of the search engines what good are they?